Venue Sales Support Partnership

Our ethos is sales with scruples, with our values of trust, integrity, passion, partnership and professionalism at the heart of everything we do.  We offer a personal service to deliver exceptional results for both our venue partners and corporate and agency buyers alike.

For Hotels & Venues:

We offer award winning hotel and venue sales consultancy, training and representation services, making introductions to corporate and agency event buyers to create awareness, develop new business and generate enquiries for businesses wanting to grow their MICE market share.

Our Impact – Infographic

Download our Venue Qualification Profile Questionnaire

Download Signature Sales Support & Representation – Overview & Benefits

Infographic Case Study

For a free no obligation meeting to discuss your needs, CONTACT US.

For International Venues

As your dedicated and designated sales and marketing contact within the UK market ‘Signature’ will provide a consultation with you during which we would provide a full overview of the current state of the market. Based on this consultation, we would then together agree services which you would like us to undertake on your behalf and provide you with a full sales and marketing plan of action. Services would be personalised to you and your objectives which could include, but not be limited to, any of the following…

‘Signature’ can provide full service sales and marketing representation to the UK MICE buyers marker. For any services we are unable to provide, we would undertake to use our Partners within the market to ensure all your requirements are delivered.

‘Signature’ would carry out all sales appointments on your behalf on an on-going basis within the targeted sector agreed within your plan to ensure full product knowledge and exposure to all bookers with the aim to maximise all business opportunities possible through these interactions.
We understand, however, that on occasion you may wish to interact yourselves with these bookers and so we would undertake to provide opportunities for you to establish and build relationships yourselves through a variety of event options.

Should you have an affiliation with a brand, we would act as your UK sales contact to ensure collaboration and maximisation of your investment with them and to interact and engage with them as far as possible so that you are receiving as much of your share of their business as is possible.

As a ‘Signature’ partner, there may be occasions to partner with one or more of the members for joint activities such as hosting of events, attending trade shows, marketing initiatives. This will create greater impact for you as well as of course sharing and therefore reducing costs.

The most effective form of product training is of course for a client to experience the venue themselves and become true ambassadors for you within their organisations. ‘Signature’ will support and deliver site inspections and fam trips to you as required, dependant on your budget support for travel costs should there be little or no assistance with complimentary tickets from transport partners.

‘Signature’ will deliver, as previously mentioned, various event opportunities for you to participate in, however we are able to attend other events (ILTM, LE Miami, IMEX Frankfurt etc) on your behalf should you so wish.

‘Signature’ is able to fulfil a variety of marketing opportunities which would include:
• Regular press releases regarding your venue news and updates.
• Regular E-Marketing newsletter to distribution to all relevant trade contacts.
• Venue exposure through ‘Signature’ social media channels
• Venue exposure through ‘Signature’ web site.


‘In a competitive market place, a pro-active sales plan was key to our strategy, with the usual restraints on budget and time, we looked for solution to help with both. That solution was ‘Signature Sales Support & Representation’. Kathryn and Jan spent time with us to understand our business, goals and objectives, ensuring that their sales plan fitted and supported these.
Their service has provided professional, consistent and proactive sales activity increasing exposure, creating partner opportunities and heightening the profile and awareness for the Michels & Taylor hotels, driving new enquiries and revenue opportunities from both the corporate and agency buyer and generating new business enquiries to the value of £1.4 million.
We have found ‘Signature’ a real benefit and asset to our team, and would not hesitate in recommending them.’

Clare GamonSales Director, M&T Hotel Management

“As a new venue to the market we knew we needed some professional support to boost awareness of our unique offer. We chose Signature Sales Support and Representation. Kathryn and Jan are great to work with and they have given us exposure to a wide range of agents and clients generating new enquiries for us to the value of circa £88,000.
They are professional, efficient, and knowledgeable and we appreciate their pragmatic, positive approach to working with us to overcome some of our challenges.
It has been a pleasure working with them, we look forward to the possibility of working with them again in the future and we have no hesitation in recommending them.”

Project Officer, Old Shire Hall

“If you are looking for sales support for your hotel I can highly recommend Signature Sales. We have been working with them at the Ramada Solihull since July and have seen some great improvements in the number of enquiries coming through our sales office. Jan and Kathryn are excellent ambassadors”

Joanne King, Operations Director at SGS Hotels (UK) Ltd.

“‘Destination Wolverhampton & The Black Country’ works in partnership with ‘Signature Sales Support & Representation’ who have helped generate some great, new enquiries for us, they are really an extension to our sales team, pro-actively searching for new opportunities and introducing them to us.”

Ben Biffen, Business Development Manager,  Wolverhampton Wanderers FC, Molineux Events

“I worked with Signature Sales when I was with Best Western. Proactive, supportive and enthusiastic, therefore great ambassadors with excellent industry and agency contacts.”

Steve Alty, Sales Manager, Best Western Plus Stoke-on-Trent Moat House

“Lisa and I like to establish, maintain and grow our relationships. This is across the board from clients, suppliers and venues. We believe in finding the right venue for our clients and sometimes we look at extra support to do this. Recently we were invited to a Fam trip; which was hosted by Signature Sales. We discussed how they work with agencies and clients and that they are the main point of contact; without being passed from pillar to post or being stuck in the obis of a call centre. Signature Sales, like Magnifisense believe that relationships are to be nurtured and valued. We welcome the opportunity of visiting more venues in their portfolio and welcome new introductions and opportunities.

Thanks ladies you’re our kind of people!

GailDirector of Magnifisense

‘I have had the pleasure of knowing both Kathryn and Jan for many years, we have a long and trusted relationship with Signature.
I know that when we give them an enquiry it will be handled quickly and efficiently. They always respond with speedy proposals, excellent rates and we are kept up to date with any commission deals and venue offers. I have and would highly recommend them to other venue finding agencies as they always go the extra mile’
Angela Kingett  – Managing Director, Frontline Venues UK Ltd

Contact Us

A referral is the greatest compliment – if you have any colleagues or associates who might find our service useful, please introduce us.

Services Offered: 

Venue/Hotel Representation | Telesales/Prospecting/Research | Service Calls | Follow Up Calls | Appointment Setting | Trade Show/Exhibition Organisation, Representation, & Follow Up | Appointment Representation and Presentations | Social Media | Project Management | Account Management | Agency Account Management – Calls, Appointments, Visits, Presentations | Familiarisation Tours/Visits | Open Days |Conversion Calls | Competitor Analysis | Quality/Service Mystery Shopper Report | Digital Marketing | Lead Generation | Business Development | Data Cleanse | Database Cleanse | Networking | Exhibiting/Exhibitions|Training|Consultancy